Interesting video from Financial Times: http://on.ft.com/10zO237
“For entrepreneurs, the lessons are more sobering. So many dream of the next Facebook or Airbnb, or yes, Zipcar. The odds say that the vast majority will fail. And even those that succeed often will do better in the hands of a bigger, if inglorious, owner.” – from LinkedIn
“The first few years of the social media revolution have been a golden age of tech utilitarianism, where maximizing users’ delight was considered, quite literally, the only currency that mattered. In Part II of the revolution, the desired currency is poised to change from attention to profit. That’s a shame. It doesn’t mean that the programs you love are anywhere close to coming to an end. It just means that things are about to get a little less awesome.” – from The Atlantic
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” says Dr. William J. Ward, Social Media professor at Syracuse University. “When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.” – from Fast Company
“Businesses usually don’t have to start from scratch when they sign up from Twitter. It just takes a little strategizing to capitalize on the connections they’ve already built up online and transition them over to Twitter.
And here’s how you do it: include your Twitter handle in as many digital outposts as you have. “ - from MediaBistro
“According to the report, users are increasingly reading, sharing and finding articles through social media channels rather than through search engines. Referral traffic from Facebook has steadily increased since January 2011, surpassing referral traffic from Google for the first time in May, and dipping again in June. In May, Facebook generated 61 million referrals to published digital content while Google search generated 58 million referrals.” – from NYT